The big challenge for many healthcare and higher education marketers is building a brand image that stands out from competitors. In today's digital environment, there are metrics that can show your return on investment depending on your objectives. For example, if you want to reach more people, we can deliver more impressions or a higher Google ranking. If you want more customers, we can help increase referrals or gain more website traffic. There are different things you can look at that points to the strength of an idea and the recognition of a brand in the healthcare advertising world, but any agency can measure stats and place ads on google. What we do is give you something more than just metrics.
We do things differently
At Do Design our creative approach is based around building the idea around, YOU. We want to show the world what makes you different. There are thousands of ways to show that your hospital or higher education institute is special, but what will capture your audience's attention and make your brand special is telling YOUR story.
What's your story?
A powerful brand is more than just putting your logo on a building sign. It's the combined visual, emotional and conceptual elements that you associate with a company. Putting up a new website is a good start, and as any business owner can tell you, a beautiful TV ad can deliver big results. But what we do is move your brand into something bigger, better, and more relevant to people's lives. We take what is unique about your practice, hospital, or higher education institution and tell your story in original, creative ways across multiple media platforms. More and more people want authenticity from the businesses they deal with, and the same is true for your healthcare or higher education institution. So, what we strive for at DO Design Inc is to not just sell a service, but to build a brand.
Brands help people make choices.
What does your Brand Image say about you?
People buy from companies they like and trust. We think the best way to earn your market's trust is showcasing your people – your physicians, your staff, your patients. Or for higher education institutions, your student and faculty success stories. We tell your story with authentic, impactful advertising that shows how you have changed the lives of students that roam your halls or how physicians have helped heal lives within your hospital walls. We believe in focusing on what makes you successful; you and your people. Through dynamic storytelling, thought-provoking advertising, and our ability to work within your budget we help bring your company’s story, and image to life. Yet, as people working within the healthcare and higher education marketing industry during this unprecedented time we understand that in order to tell your story, we have to earn your trust.
We build trust the old-fashioned way; we earn it.
We understand that choosing a new creative agency takes a leap of faith. At Do Design Inc we have deep experience in healthcare and higher education marketing, advertising, and branding, so we understand what it takes to earn your trust and your business. That has never been more true than today as marketers face shortages of time, money and resources. One thing we know from all our years in healthcare and higher education marketing is that it takes a great partnership to grow a brand, and to build a recognizable and respected image. So, just like any partnership that lasts, a partnership between an agency and a client is one built on trust. A trust that Do Design does not take lightly.)
We don't charge you just for learning about your business.
In fact, we are very much the opposite. We believe in digging in and working with our clients and doing something together that YOU can be proud of from day one. That means having a consistent and professional open line of communication, and working within your budget. You invested money into marketing, so you deserve a creative agency that will help you build your brand image and deliver results. We DO that.
So, take a look around our site and see some of the healthcare and higher education projects we have worked on, and if you are ready to build your brand today feel free to contact us. We think you'll find what others have found about us. We DO what we say we are going to DO.
If you'd like to learn more about what it's like to work with us, we'd love to talk. Give us a call at (407) 494-5418 and let's do something new together.