Even if you’ve never read Homer’s epic poem, The Illiad, many of you have witnessed a moment where human ingenuity triumphed - much like the Spartan’s tricky wooden horse. So, whether it's penetrating the walls of Troy, or figuring out an impossible problem, sometimes solutions don’t come easy. So what are we talking about when we say: Creativity, creates solutions? Continue reading
Empty marquees, lenses gathering dust, and studios in the dark. The pandemic has changed how we get creative with video, but for any reputable industry leader, video is an important part of your media mix that draws in new patients and students to your healthcare or higher education institution. Continue reading
The big challenge for many healthcare and higher education marketers is building a brand image that stands out from competitors. In today's digital environment, there are metrics that can show your return on investment depending on your objectives. Continue reading
For the first time since 2010, we didn't get to design posters for the Lincoln Center Amateur Boxing Competition, it was postponed due to the current Covid-19 pandemic. Continue reading
The marketing challenge of every healthcare organization is unique. For some it may be educating the community about new procedures and technology. For others, it may be building better relationships with the community or changing the perceptions of the facility. “We have a better technology than ABC Health” or “We need to reposition to compete with bigger competitors”. Whatever your challenge, answering the five questions… Continue reading
While you face this pandemic every day, we want you to know how much we appreciate you. We see your compassion, your commitment to caring for others, your strength during this COVID-19 crisis, and the sacrifices you make to keep our community safe... Continue reading
Everybody loves an ad that makes us smile. Or nod our head in agreement. Healthcare and hospital marketers love an ad that works even more. It makes them smile because it improves their bottom line... Continue reading