Even if you’ve never read Homer’s epic poem, The Illiad, many of you have witnessed a moment where human ingenuity triumphed - much like the Spartan’s tricky wooden horse. So, whether it's penetrating the walls of Troy, or figuring out an impossible problem, sometimes solutions don’t come easy. So what are we talking about when we say: Creativity, creates solutions?

Simple. Ingenuity powered innovation

Without out-of-the-box thinking we may not have phones, Apollo 13 may have had a much sadder ending, and the back of your heel wouldn’t be named your Achilles tendon. The power of human ingenuity has proven to be powered by the ability to get creative. So, when things get difficult and there seems to be no solution, ask yourself, is there another way that I can accomplish your goal?

There's another way

With deep experience in Healthcare and Higher Education marketing, we know the hurdles that hospitals, physician practices, and college campuses face across the country. So, much like the crew of the Apollo 13 mission had to conserve oxygen on their several day mission back home from the moon, you and your business need to take stock of what is essential, and what is not.

Houston, we've solved the problem.

1. Communication

For businesses in healthcare and higher education it's not enough to stand by and hope people will choose to move beyond the quarantine guidelines and return to business as normal. Those who express their ability to follow guidelines, open their lines of communication, and engage with their market will reap the rewards of being the first to communicate. At Do Design, we specialize in helping higher education and healthcare businesses create strong brand images and advertising campaigns that connect with people on a human level, establish an authentic brand difference and grows marketshare. So, if want to begin communicating with your prospects then send us a message, and we can help you engage with your community.

Recharge your Rep

In Healthcare and Higher Education, being one of the first voices that expresses their compliance with COVID-19 regulations is extremely important. Most folks still have a fear of going to the grocery store, so there is most likely a reason for them to be hesitant about coming into a healthcare institution or campus. By being a voice of stability and compliance with regulations, you can take charge of your reputation and create a brand image that people can trust. Some universities, like Harvard, have announced they are bringing back 40% of students in the fall, and have seen several major hospitals continue to suffer rebounds of the second wave of COVID cases. It is imperative now more than ever to reassure your community what your plans are.

Diversify

Finally, as any good investor would tell you- you need to diversify your funds and assets. Just as you wouldn’t invest all your money in one stock, why would you invest all your efforts into one type of media? It may be tempting to sink all of your money into one place, but as the 2008 housing market crisis and the walls of Troy taught us, nothing is infallible. So, if nothing can be trusted then, what can you do? That’s why diversifying is so important, because you have to try several different options to see what works best for your business and your location. At DO Design we use a range of media capabilities to maximize your media mix and build your brand image. We have a depth of knowledge and research capabilities that will allow us to capitalize on the media platforms that work best for your business.

This pandemic has brought new challenges to our doors, and a new way of advertising and marketing in healthcare and higher education is coming whether we like it or not. So you have to ask yourself, are you just trying to survive? Or are you going to thrive? The difference between making the best out of this situation and failing is creativity.

If you'd like to learn more about what it's like to work with us, we'd love to talk. Give us a call at (407) 494-5418 and let's do something new together.