Empty marquees, lenses gathering dust, and studios in the dark. The pandemic has changed how we get creative with video, but for any reputable industry leader, video is an important part of your media mix that draws in new patients and students to your healthcare or higher education institution.
During COVID-19 the film and video commercial industries took a huge hit, because in order to film you need actors, directors, sound people, camera operators, producers, production assistants, caterers; the list goes on. There's a ton of people that go into making the best movies, and the most impactful commercials. Yet, for some vital industries, such as healthcare and higher education, getting the word out is one of the most important duties for marketers. People rely on healthcare and higher education institutions to produce messages and advertisements that show their services, but now during a pandemic a video is not just sharing information, it's reassurance .
So, if we can’t make commercials what's left? One word: Animation.
Animated videos are a great way to get your message off the ground, while staying completely within CDC regulations on social distancing. Animated video works in much the same process as a regular live-action commercial, but here are some of the key differences and advantages, especially during this pandemic.
1. Work from Home (Sounds a lot like homework, but we digress).
One obvious advantage of using animated video spots is that it's made for the work-from-home setting. Though, as creatives we would love to get back into mixing studios and creative boardrooms to brainstorm with our colleagues, we understand the importance of everyone’s health. With animated videos, we can still work seamlessly through video calls, conference calls, and email in order to deliver your projects on time and within budget. The biggest advantage is that now there is no increased risk of exposure of being on set.
2. Play to your strengths.
One thing everyone knows about humans is that we are fallible. With animated videos you take out much of the human error of production such as camera operating, sound, and acting. Without some of these factors, and with our team of industry professional animation specialists and designers (See our video above for example) you can create a quality production about your healthcare or higher education institution. At Do Design we constantly update you on the phases of production the project is in from concept to delivery. So you can be assured that your ad budget is being well managed.
3. Reassurance.
Right now with so much information being flooded to people everyday, getting your message out is essential. In the healthcare industry, letting patients know that you are following CDC guidelines, are open for services, and are requiring testing is the type of reassurance that most people want to hear. If you are a higher education institution people want to know what is your next move following this summer. Whatever your plan, Do Design is here to help you craft it. So, whether you're going online in the fall or opening up the campus, an animated video outlining your plan in an fun to watch format can reassure your student population and increase enrollment.
Watch the animated video above that we created for Northern Pennsylvania Regional College, and imagine how your healthcare or higher education institution could do with animated commercials. Then, get in touch with us. We're always willing to listen to your business challenges free-of-charge and with no strings attached, because at Do Design, we DO things differently.
See you in the movies!